Cruciani bracelets have been on trend for years – as friendship bracelets, as a souvenir, or simply as a fashion statement.
The sun, as a symbol of St. Moritz, is intended to be carried out into the world and to remind the wearer of St. Moritz. The "BRASLET St. Moritz Limited Edition by Cruciani" was initiated by Eveline Fasser Testa and developed together with Cruciani.
Not only the sun, but also the packaging should embody St. Moritz. Motifs from St. Moritz vintage posters were chosen as eye-catchers and staged accordingly.
